VR改变音乐的五种姿势

作者: 数娱梦工厂
文章获授权转载自:新音乐产业观察作者:新音乐产业观察研究室VR的脚步越来越近了。新观去年尝试用VR(Virt

文章获授权转载自:新音乐产业观察

作者:新音乐产业观察研究室

公众号ID:takoff

VR的脚步越来越近了。

新观去年尝试用VR(Virtuality Reality,虚拟现实)观看了一次在线演唱会直播,对VR的体验印象十分深刻。

详见这篇: 体验报告NO.3:暴风魔镜+炫境+腾讯视频Live Music

在国外,在今年的CES(国际消费类电子产品展览会),各种VR产品抢尽了风头,一段使用 VR 体验成人电影的视频火遍全球,环球音乐和iHeartRadio顺势宣布了VR现场计划;在国内,去年下半年以来,腾讯、乐视、唱吧等先后公布了自己的VR战略。

不少媒体称,2016年会是VR的元年。(也有观点认为是2017年)

无论如何,VR进入大众生活的日子越来越近了,届时,娱乐产业很可能迎来一次翻天覆地的变化。

那么VR到底会如何改变音乐呢?今天让我们来聊聊看。

所谓“虚拟现实”,就是借助设备来创造一个新的“场景”。

那可以是一个日常生活中的“场景”,比如电影院或演出现场,也可以是一个前所未见的宇宙空间。重要的是,这个“场景”充满了无限可能,借助VR技术,可以为“场景”虚拟出任意的物件和体验。

用户是真正的置身其中,而不再只是一个观看者。IMAX的广告语说,看电影还是进入一部电影?用VR是真正的进入一部电影、一个游戏或者一场演出,而入口可以是宇宙中任何地方。(如果你有幸去火星且在那边能上网的话)

无限制的“入口”和无限制的“场景”,让VR真正打破了空间的局限,并可以承载无限可能——搭配相应的配件可以创造出更多体验。

那么……VR到底会如何改!变!音!乐!呢?以下是几种可能性。

音乐欣赏

听歌跟场景息息相关,对于大多数人来说,纯粹的听歌时间是很少的,大多数时候,我们都是身处于某个场景中,边听歌边做别的。

借助VR技术创建各种不同的场景,音乐欣赏可以创造出新的体验。比如说,当我们听自然风情的音乐时,可以用VR设备创建高山流水的画面,又比如,当我们听六十年代的老摇滚时,可以用VR设备模拟当时花童群聚的一幕。


当然,未来的VR设备还可以根绝用户选择的音乐智能创建场景,这样一来,我们一方面连听带看是更爽,另一方面,也可以更好的了解音乐本身。

演唱会

VR会给演唱会带来新的体验方式,甚至彻底颠覆演唱会市场。

格莱美颁奖群聊,“新观亲友团”里有位亲友说,音乐盛会的形式应该变变了。VR最有可能带来比较直接的变化。VR的存在,意味着场地空间的限制将不复存在,用户在任何地方用VR观看演唱会的体验就如同亲临现场。(当然,这也取决于技术的成熟度)

下图是iHeartRadio和Coldplay合作的VR Live,这么看看不出啥。

比如说,一场鸟巢演唱会,撑死10万人把,如果借助VR手段,现场观众可以增加十倍百倍,而且,与在电脑前观看演唱会不同,VR用户的现场感跟现场观众是一样的——周围都是人,仿佛触手可及。

“亲临现场”还只是初级体验,VR可以创造出跟现场不一样的视角和观感,也可以开发出新的互动,从中发展出新的消费模式。

远程音乐协作

通常,我们跟异地的朋友远程聊天,用的是在线聊天空间,最多也就是视频一些,无论怎么样,都会有一点距离感。

借助VR技术就不一样了。当不同城市的音乐人想要一起创作的时候,他们可以在VR上创建一个虚拟录音室,每个人借助VR设备“进入”其中,这时,音乐人之间的交流就跟同在一个录音室是一样的。

为了更好的交流,大家还可以根据需要改变虚拟空间的风格,比如,为了写一首跟大海有关的歌,可以创建一个“海滩”。

MV

你想看一支MV,还是进入一支MV?

传统的MV你还没看够?进入一支MV,就意味着,你可以是MV的主角,可以在MV里随意玩耍,当然,还有前所未有的视觉刺激。

去年,有不少歌手和乐队推出了360度全景MV,林俊杰、陈冠希、Duran Duran、Foals和Avicii,等等。实际上,用VR设备,用户才能真正感受全景的乐趣,那是真正的进入一支MV。

音乐教学和A&R

音乐教学的体验跟音乐写作类似,老师可以创建一个虚拟空间,让不同地方的学生在同一时间聚到一起,学习乐器,这就突破了学习的空间局限。

另外,老师或学生,可以借助VR设备模拟音乐演出等体验,让学习者可以提前感受各种可能的音乐场景,从中磨练技艺、积累经验和提高心理素质。

一方面,音乐公司可以选择那些经由VR场景“磨练”出来的优秀学生来培养,另一方面,在VR场景下,未来的VR红人会成为新时代的明星。

数娱梦工厂
【微信ID:D-entertainment】

泛娱乐产业一线垂直平台,提供影视、游戏、视频、VR、音频、动漫、综艺、音乐、数字出版等泛娱乐产业资讯,并提供各种衍生服务。

《数娱梦工厂》 的内容资讯除了微信渠道外,还覆盖 新浪微博、虎嗅、钛媒体、界面、百度百家、新浪创事纪、今日头条、暴走日报、搜狐媒体平台、腾讯媒体平台、网易媒体平台、TD财经、艺恩, 拥有广泛而优质的传播效果。

内容交流与资源合作请联系: shuyumgc@126.com

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\n \n \n
\n

\n \n 文章获授权转载自:新音乐产业观察\n \n

\n

\n \n 作者:新音乐产业观察研究室\n \n

\n

\n \n 公众号ID:takoff\n \n

\n

\n \n VR的脚步越来越近了。\n
\n
\n

\n

\n \n 新观去年尝试用VR(Virtuality Reality,虚拟现实)观看了一次在线演唱会直播,对VR的体验印象十分深刻。\n \n

\n

\n \n 详见这篇:\n \n 体验报告NO.3:暴风魔镜+炫境+腾讯视频Live Music\n \n \n

\n

\n \n 在国外,在今年的CES(国际消费类电子产品展览会),各种VR产品抢尽了风头,一段使用 VR 体验成人电影的视频火遍全球,环球音乐和iHeartRadio顺势宣布了VR现场计划;在国内,去年下半年以来,腾讯、乐视、唱吧等先后公布了自己的VR战略。\n \n

\n

\n \n 不少媒体称,2016年会是VR的元年。(也有观点认为是2017年)\n \n

\n

\n \n 无论如何,VR进入大众生活的日子越来越近了,届时,娱乐产业很可能迎来一次翻天覆地的变化。\n \n

\n

\n \n 那么VR到底会如何改变音乐呢?今天让我们来聊聊看。\n \n

\n

\n \n 所谓“虚拟现实”,就是借助设备来创造一个新的“场景”。\n \n

\n

\n \n 那可以是一个日常生活中的“场景”,比如电影院或演出现场,也可以是一个前所未见的宇宙空间。重要的是,这个“场景”充满了无限可能,借助VR技术,可以为“场景”虚拟出任意的物件和体验。\n \n

\n

\n \n

\n

\n \n 用户是真正的置身其中,而不再只是一个观看者。IMAX的广告语说,看电影还是进入一部电影?用VR是真正的进入一部电影、一个游戏或者一场演出,而入口可以是宇宙中任何地方。(如果你有幸去火星且在那边能上网的话)\n \n

\n

\n \n 无限制的“入口”和无限制的“场景”,让VR真正打破了空间的局限,并可以承载无限可能——搭配相应的配件可以创造出更多体验。\n \n

\n

\n \n 那么……VR到底会如何改!变!音!乐!呢?以下是几种可能性。\n \n

\n

\n \n \n \n 音乐欣赏\n \n \n \n

\n

\n \n 听歌跟场景息息相关,对于大多数人来说,纯粹的听歌时间是很少的,大多数时候,我们都是身处于某个场景中,边听歌边做别的。\n \n

\n

\n \n 借助VR技术创建各种不同的场景,音乐欣赏可以创造出新的体验。比如说,当我们听自然风情的音乐时,可以用VR设备创建高山流水的画面,又比如,当我们听六十年代的老摇滚时,可以用VR设备模拟当时花童群聚的一幕。\n \n

\n

\n \n
\n

\n

\n \n 当然,未来的VR设备还可以根绝用户选择的音乐智能创建场景,这样一来,我们一方面连听带看是更爽,另一方面,也可以更好的了解音乐本身。\n \n

\n

\n \n \n \n 演唱会\n \n \n \n

\n

\n \n VR会给演唱会带来新的体验方式,甚至彻底颠覆演唱会市场。\n \n

\n

\n \n 格莱美颁奖群聊,“新观亲友团”里有位亲友说,音乐盛会的形式应该变变了。VR最有可能带来比较直接的变化。VR的存在,意味着场地空间的限制将不复存在,用户在任何地方用VR观看演唱会的体验就如同亲临现场。(当然,这也取决于技术的成熟度)\n \n

\n

\n \n 下图是iHeartRadio和Coldplay合作的VR Live,这么看看不出啥。\n \n

\n

\n \n \n \n

\n

\n \n 比如说,一场鸟巢演唱会,撑死10万人把,如果借助VR手段,现场观众可以增加十倍百倍,而且,与在电脑前观看演唱会不同,VR用户的现场感跟现场观众是一样的——周围都是人,仿佛触手可及。\n
\n
\n

\n

\n \n “亲临现场”还只是初级体验,VR可以创造出跟现场不一样的视角和观感,也可以开发出新的互动,从中发展出新的消费模式。\n \n

\n

\n \n \n \n 远程音乐协作\n \n \n \n

\n

\n \n 通常,我们跟异地的朋友远程聊天,用的是在线聊天空间,最多也就是视频一些,无论怎么样,都会有一点距离感。\n \n

\n

\n \n 借助VR技术就不一样了。当不同城市的音乐人想要一起创作的时候,他们可以在VR上创建一个虚拟录音室,每个人借助VR设备“进入”其中,这时,音乐人之间的交流就跟同在一个录音室是一样的。\n \n

\n

\n \n 为了更好的交流,大家还可以根据需要改变虚拟空间的风格,比如,为了写一首跟大海有关的歌,可以创建一个“海滩”。\n \n

\n

\n \n \n \n MV\n \n \n \n

\n

\n \n 你想看一支MV,还是进入一支MV?\n \n

\n

\n \n 传统的MV你还没看够?进入一支MV,就意味着,你可以是MV的主角,可以在MV里随意玩耍,当然,还有前所未有的视觉刺激。\n \n

\n

\n \n \n \n

\n

\n \n 去年,有不少歌手和乐队推出了360度全景MV,林俊杰、陈冠希、Duran Duran、Foals和Avicii,等等。实际上,用VR设备,用户才能真正感受全景的乐趣,那是真正的进入一支MV。\n \n

\n

\n \n \n \n 音乐教学和A&R\n \n \n \n

\n

\n \n 音乐教学的体验跟音乐写作类似,老师可以创建一个虚拟空间,让不同地方的学生在同一时间聚到一起,学习乐器,这就突破了学习的空间局限。\n \n

\n

\n \n 另外,老师或学生,可以借助VR设备模拟音乐演出等体验,让学习者可以提前感受各种可能的音乐场景,从中磨练技艺、积累经验和提高心理素质。\n \n

\n

\n \n 一方面,音乐公司可以选择那些经由VR场景“磨练”出来的优秀学生来培养,另一方面,在VR场景下,未来的VR红人会成为新时代的明星。\n \n

\n
\n
\n
\n
\n
\n
\n
\n
\n \n 数娱梦工厂\n \n
\n
\n \n 【微信ID:D-entertainment】\n \n
\n
\n

\n \n 泛娱乐产业一线垂直平台,提供影视、游戏、视频、VR、音频、动漫、综艺、音乐、数字出版等泛娱乐产业资讯,并提供各种衍生服务。\n \n

\n
\n
\n
\n
\n
\n
\n

\n \n \n \n 《数娱梦工厂》\n \n \n \n 的内容资讯除了微信渠道外,还覆盖\n \n \n 新浪微博、虎嗅、钛媒体、界面、百度百家、新浪创事纪、今日头条、暴走日报、搜狐媒体平台、腾讯媒体平台、网易媒体平台、TD财经、艺恩,\n \n \n 拥有广泛而优质的传播效果。\n \n
\n
\n

\n

\n \n 内容交流与资源合作请联系:\n \n \n shuyumgc@126.com\n \n
\n

\n

\n \n

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